ABOUT US
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- Company
Name - beBit, Inc.
- Company
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- CEO
- Naoki Endo
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- Foundation
- March 15th, 2000
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- Capital Stock
- 10 million JPY (Capital Reserve: 1.417 billion JPY) As of the end of September 2025
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- Number of Employees
- 270 (Consolidated), 171 (Non-consolidated) As of the end of June 2025
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- Our Services
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Consulting Businesses
UX & Business Consulting
Planning UX-oriented business strategies, formulating business transformation measures for D2C/OMO/platform businesses, etc., providing support for business processes and organizational transformation
UX Design Consulting
User acceptance testing for new businesses, UX design for new digital services such as apps and websites, screen design support, understanding and formulating improvements for customer journeys, user research, renewal of existing digital services
UX Growth Consulting (※)
KPI design for UX improvement, designing business procedures, supporting team development, assistance in establishing results, formulation of policies to improve existing digital services
Software Businesses
USERGRAM (※)
Development and operation of “USERGRAM”, an operation support service focused on user behavior analysis and UX planning, operational support provided by the Customer Success teams
Development and operation of “USERGRAM”, an operation support service focused on user behavior analysis and UX planning, technical support provided by the Customer Success teamOmniSegment
Development and operation of OmniSegment, an all-in-one CDP/BI/MA growth marketing AI solution for EC businesses, operational support provided by the Customer Success team
WebAntenna
Operation of WebAntenna, an advertising effectiveness measurement tool
(※) Provided as “UX Growth Ops”, a solution combining UX Growth Consulting and “USERGRAM”
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- Main Office
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10th Floor, Shin Otemachi Building, 2-1 Otemachi 2-chome, Chiyoda-ku Tokyo, Japan 100-0004
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- Group Companies
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Taipei
beBit Technology, Inc.
Malaysia
BEBIT（SEA） SDN. BHD.
BOARD
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Representative Director, CEO
Naoki Endo
Co-founder of beBit. Before starting beBit, He was engaged in digital strategy and operational improvement projects at Andersen Consulting (now Accenture). Member of Japan Association Corporate Executives, Satmetrix NPS2 Certified Associate.
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Director, CPO
Yukiko Takei
Co-founder of beBit.Prior to beBit, She worked for Andersen Consulting (now Accenture) as a change management consultant.She has authored more than 50 articles and 4 books about User Centric Design and Customer Loyalty Strategies.
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Director, COO
Yasufumi Fujii
Director and COO at beBit.After earning his Master's from the University of Tokyo, he joined beBit and has driven UX strategy for global corporations and governments across the Tokyo, Shanghai, and Taipei offices.
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Director, CHRO
Tomohiro Murofushi
Director and CHRO at beBit.A University of Tokyo graduate, he spent five years establishing beBit’s offices in Taipei and Shanghai.He now leads human capital strategy and business growth, drawing on his extensive experience in international operations.
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Director, CAO
Fumiaki Kurihara
Director and CAO at beBit.A graduate of Hitotsubashi University, he brings deep corporate expertise from Fuji Bank (Mizuho) and public-private funds to oversee beBit’s entire corporate operations.
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Outside Director
Kazuo Yano
Hitachi, Ltd.
Fellow, Corporate Officer -
Outside Director
Makoto Shiono
Industrial Growth Platform, Inc. (IGPI)
Chief Executive Officer -
Outside Director
Hironobu Konami
Head of Experience & Product Division
Dentsu Digital Inc. -
Outside Director
Yusuke Shimizu
SEPTENI HOLDINGS CO., LTD.
Director,Group Senior Executive Office, CPO
SEPTENI CO., LTD. Representative Director and President
Septeni Japan, Inc. Representative Director and President -
Outside Director
Taro Yabuta
Mizuho Financial Group, Inc.
Operating Officer / General Manager
Retail & Digital Coordination Department -
Outside Director
Tatsuto Fujii
Mizuho Financial Group, Inc.
Chief AI Officer
UX SQUARE TOKYO
The office that combines
online and offline.
UX Square Tokyo was designed to be a real place to practice user experience design (UXD) with clients and users in the new digital age.
By multiplying online and offline, we have realized a space design that is rich in UX and variability.
© 2020 Nacasa & Partners Inc. all rights reserved.
© 2020 Nacasa & Partners Inc. all rights reserved.
ACCESS
- Tokyo Office
- 10th Floor, Shin Otemachi Building, 2-1 Otemachi 2-chome, Chiyoda-ku
Tokyo, Japan 100-0004 - MAP