• Company
    beBit, Inc.
  • CEO
    Naoki Endo
  • Number of Employees
    135 (as of April 2016)
  • Foundation
    March 15th, 2000
  • Our Service
    UX Design Consulting
    UX Team Cloud USERGRAM
  • Offices
    Tokyo Office

    10th Floor, Shin Otemachi Building, 2-1 Otemachi 2-chome, Chiyoda-ku Tokyo, Japan 100-0004


    Taipei Office(微拓股份有限公司)

    7F, No. 89, Sung Ren Rd., Shin Yi District ,Taipei City
    Tel: +886-2-2725-1690 / Fax: +886-2-2725-1691


    Shanghai Office(倍比拓管理諮詢(上海)有限公司))

    Room701, Space Building, 45 Caoxi North Road, Xuhui District, Shanghai
    Tel: +86-21-5386-6180 / Fax: +86-21-6330-0566


  • Associated Company
    beBit UCD ventures, Inc.


  • CEO

    Naoki Endo

    Co-founder of beBit. Before starting beBit, He was engaged in digital strategy and operational improvement projects at Andersen Consulting (now Accenture). Member of Japan Association Corporate Executives, Satmetrix NPS2 Certified Associate.

  • Executive Vice President
    General Manager APAC
    CEO of beBit UCD Ventures, Inc.

    Katsuhiko Nakajima

    Co-founder of beBit. He is responsible for corporate strategy and Asia Pacific operations. Prior to beBit, Katsuhiko worked for Fuji Bank (now Mizuho Bank), one of the megabanks in Japan.

  • CTO

    Kenichiro Nishioka

    Obtained a doctorate (academic) in research on recommendation systems and user behavior prediction from SNS at the University of Tokyo. Established 3idea Inc. in October 2012 and became CEO. Joined beBit in August 2018 and became CTO.

  • Director

    Yukiko Takei

    Co-founder of beBit. Prior to beBit, She worked for Andersen Consulting (now Accenture) as a change management consultant. She has authored more than 50 articles and 4 books about User Centric Design and Customer Loyalty Strategies.

  • Outside Director

    Kazuo Yano

    Ph.D. (Engineering). IEEE Fellow, Visiting Prof. of Interdisciplinary Graduate School of Science and Engineering, Tokyo Institute of Technology.

  • Outside Director

    Maoko Shiono

    Partner/Managing Director at Industrial Growth Platform Inc.

  • Outside Director

    Katsumasa Yagi

    Executive Officer in the Digital Transformation Area at Dentsu Digital Inc.


The office that combines
online and offline.

UX Square Tokyo was designed to be a real place to practice user experience design (UXD) with clients and users in the new digital age.
By multiplying online and offline, we have realized a space design that is rich in UX and variability.

© 2020 Nacasa & Partners Inc. all rights reserved.

© 2020 Nacasa & Partners Inc. all rights reserved.


Tokyo Office
10th Floor, Shin Otemachi Building, 2-1 Otemachi 2-chome, Chiyoda-ku
Tokyo, Japan 100-0004